Today communication is the fundamental driver in business competition. This explains why Perletti has fine-tuned its global strategy in media terms. It is now using and optimizing a range of media and ITC tools to reach its fixed targets.
TV and radio ads, press releases and online advertising are all part of a perfectly balanced marketing mix that has enabled the Perletti brand to achieve such a well known name in the market.
Perletti's communicative approach is centred on funny, vital and engaging messages that involve users in a world of positive values. The young, contemporary style embraced by Perletti has made inroads into a vast swathe of consumers and is not just restricted to the so-called “fashion victims.”